Adobe has recently backed out of its massive $20 billion plan to buy Figma, the design software company. This is a big deal for both the tech and design software worlds. In a chat on the Decoder podcast, hosted by Nilay Patel, The Verge’s chief, it came out that Adobe couldn’t get European officials to agree that this buyout wouldn’t squash any upcoming competition.

Regulatory Concerns and Market Impact

  • Both the European Commission (EC) and the UK’s Competition and Markets Authority (CMA) expressed concerns, fearing the deal could “significantly reduce competition in the global markets.”
  • Adobe’s argument that it and Figma were not current competitors, due to different customer bases and Adobe XD’s decline, failed to address regulators’ concerns about potential future competition.

Adobe’s Stance and the Future of Figma

Adobe’s general counsel Dana Rao pointed out that the regulatory focus on newer antitrust laws emphasizing future competition was a key factor in their decision. Adobe and Figma concluded that it was best to cease their efforts to merge, with Rao noting that avoiding a deal was the only way to address these future competition concerns.

Broader Market Consequences

The fallout from this failed acquisition has broader implications for the software industry:

  • Adobe’s attempt has indirectly affected the prospects of other firms like Canva. Given the regulatory response to Adobe-Figma, a similar acquisition involving Canva seems unlikely.
  • Canva, focusing on an IPO rather than a sale, and other Australian firms may find their future acquisition prospects dampened by this regulatory environment.

Regulatory Trends in Technology Mergers

Regulators are keeping a closer watch on tech company mergers these days, worrying about competition right now and down the line. They’re scared that huge tech companies will get too powerful by swallowing up smaller, rising stars, kinda like what happened when Facebook bought Instagram and WhatsApp.

The Case of Adobe and Figma: A Detailed Look

Dylan Field, Figma’s CEO, expressed disappointment and frustration at the deal’s termination. He highlighted a disconnect between business perspectives on competition and regulatory viewpoints.

  • Despite the deal promising to usher in a “new era of collaborative creativity,” regulators feared it would eliminate a potential future rival.
  • The deal’s cancellation is seen as a victory for antitrust enforcers, ensuring competition in the digital market is maintained.

Financial Implications and Market Reactions

Adobe has to shell out a whopping $1 billion as a breakup fee to Figma. Oddly enough, this news sent Adobe’s stock prices up by 2.5%. At the same time, Figma’s been on fire, they’ve more than doubled their team and spruced up their skills with some fresh buys.

Learning from Adobe’s Strategy

Adobe’s pursuit of Figma, despite its eventual failure, highlights a critical aspect of corporate strategy in the tech sector – the constant quest for innovation through acquisitions. Adobe, known for its robust suite of creative tools, saw Figma as a way to augment its offerings and stay ahead in a rapidly evolving market. However, the regulatory challenges underscored the importance of not just market dominance but also the need to foster a competitive environment that encourages innovation.

Implications for Future Tech Mergers

  • The Adobe-Figma saga is likely to influence how tech giants approach future acquisitions, particularly those involving direct competitors or companies in adjacent markets.
  • Companies may need to develop more comprehensive strategies that account for potential regulatory hurdles, especially in deals that could be perceived as limiting market competition.
  • Emerging startups and smaller firms may also need to reassess their growth strategies, recognizing that acquisition by a larger firm might not always be a viable exit strategy.


Adobe’s failed attempt to buy Figma shines a light on how tough regulators around the world are getting on tech company mergers. It’s all about balancing what businesses want, keeping competition fair, and making sure regulators have their say in our digital world. With players like Adobe and Figma trying to make moves, the whole game of tech buyouts is changing. There’s now more wariness and a bigger role for regulators. Learn More.

Ryan is our go-to guy for all things tech and cars. He loves bringing people together and has a knack for telling engaging stories. His writing has made him popular and gained him a loyal fanbase. Ryan is great at paying attention to small details and telling stories in a way that's exciting and full of wonder. His writing continues to be a vital part of our tech site.

Leave a Reply

Your email address will not be published. Required fields are marked *