Apple is significantly ramping up its commitment to artificial intelligence, dedicating millions of dollars daily to push the frontiers of technology. As noted in recent reports from both The Information and The Verge, the tech giant is engaged in several AI projects, challenging major AI models such as ChatGPT.

Internal AI Units and Their Goals

  • Foundational Models: This conversational AI team, housing around 16 members, includes talent acquired from Google. Led by John Giannandrea, Apple’s AI chief, their primary aim is to advance the capabilities of Siri. Giannandrea, however, has expressed reservations regarding the practical benefits of AI-powered chatbots.
  • Visual Intelligence: This unit focuses on creating an image generation model, expanding Apple’s horizons into visual AI capabilities.
  • Multimodal AI: This research group delves into the development of AI capable of recognizing and producing images, videos, and text. Such a holistic approach promises a wide array of applications in the tech sphere.

Applications and Features

Apple envisions a broad spectrum of applications for these AI models:

  • An interactive chatbot to assist AppleCare customers.
  • Enhancing Siri’s functionality to automate multistep tasks, which could become a reality in iOS 18.
  • Enhanced voice-controlled automation that might soon make manual setup using the Shortcuts app obsolete.

The AJAX GPT Model

Standing out among Apple’s achievements in the realm of AI is the Ajax GPT. This internal large language model (LLM) has been trained on over 200 billion parameters, positioning it above OpenAI’s GPT-3.5 in terms of capabilities. Although initially designed for internal use, the implications of such an advanced model are extensive. Moreover, while ChatGPT gained public recognition in 2022, subsequent developments like GPT-4 by OpenAI might be outpacing Apple’s current model.

Challenges and Considerations

Chatbots, despite their growing popularity, pose significant challenges. The AI community often uses the term ‘hallucinate’ to describe instances when chatbots produce incorrect, fabricated, or incoherent responses. Such errors can be frequent, as experienced even with advanced models like ChatGPT. Apple, renowned for releasing polished products, might face hurdles if its chatbots don’t align with its reputation for reliability and precision. The release of the Ajax GPT could therefore be deferred until 2024 or even later unless significant advancements in AI reliability occur or Apple restricts its functionalities to avoid inaccuracies.

Speculations and Expectations

Although the tech community is abuzz with speculations, Apple has traditionally maintained secrecy regarding its plans, revealing information only when deemed appropriate. It’s plausible, given the rapid advancements, that the company may tease some of its AI developments at the Apple September event, during which the iPhone 15 handsets are anticipated. However, it might be a while before significant announcements come forth, possibly at the WWDC in the coming years.

The Broader Industry Context

It’s not just Apple making waves in the AI industry. Tech giants like Google, Microsoft, Meta, and X (previously Twitter) are fervently exploring AI potential. This widespread interest underscores the prevailing belief that AI will play a pivotal role in shaping the future of the technology landscape. From virtual assistants and customer support bots to more advanced applications like health diagnostics and autonomous vehicles, AI’s potential seems boundless.


Apple’s endeavors in the AI landscape signify its dedication to remain at the forefront of technological advancements. While immediate product releases may not be imminent, the tech community and consumers eagerly await the innovations Apple is set to bring into the AI domain in the coming years.

Moreover, it’s essential to remember that Apple’s methodology of taking its time to ensure product perfection has often differentiated it from competitors. In an era where AI advancements are rapidly evolving, quality over quantity will become even more crucial. Missteps in this realm, especially with the rise of AI ethics and transparency concerns, can lead to significant reputational and financial damages.

Ryan is our go-to guy for all things tech and cars. He loves bringing people together and has a knack for telling engaging stories. His writing has made him popular and gained him a loyal fanbase. Ryan is great at paying attention to small details and telling stories in a way that's exciting and full of wonder. His writing continues to be a vital part of our tech site.

Leave a Reply

Your email address will not be published. Required fields are marked *