Google is undergoing a significant transition with its Assistant’s legacy note and list systems. Primarily, it is migrating its “Lists and Notes” and the Google Shopping List from their traditional places to the Google Keep application.

Migration Process

  • Starting this month, the notes and lists that users have on their Google Assistant will move automatically to Google Keep. Users are assured that they don’t have to undertake any action.
  • For the vast majority of notes and lists, the migration should be completed in mere minutes. However, in some cases, it may extend to a few hours.
  • Post-migration, users can easily identify the migrated content in Google Keep through a specific chip denoting them.

Accessing the New System

  • Gone are the days when users could access their lists and notes from or After the migration, Google Keep will be the primary hub for accessing both new and old lists created with the Assistant.
  • The transition ensures that users will experience a more integrated and streamlined process. By simply setting permissions within the Google Assistant settings on iOS or Android devices, they can select Keep as their default notes and lists provider.

Exceptions in the Migration

Not all lists and notes will transition smoothly. Google has outlined specific edge cases that might face migration issues:

  • Family notes created on Smart Displays.
  • Lists or notes with titles exceeding 999 characters.
  • Content of notes that surpasses 19,999 characters.
  • Lists containing over 999 items.
  • Any individual list item that has more than 999 characters.

In these exceptional scenarios, the data will remain accessible through Google Takeout until May 1, 2024. After this date, the relevant data will be permanently removed from Google’s servers.

Background and Implications

It’s worth noting that Google Keep was initially the go-to application for lists made via Google Assistant. However, in 2017, the shopping list was transferred to Google Express, which later evolved into the Google Shopping storefront. The move, though strategic at the time, was considered by many as counter-intuitive.

The reintroduction of Google Keep as the mainstay for lists and notes comes after Google phased out third-party Notes & Lists integration earlier this year. This shift suggests that Google aims to focus more on AI-powered initiatives. There is speculation about Google Keep being enhanced with AI-driven “Magic Lists” that can suggest tasks or tips based on user input.

A Word of Caution

Google Keep, while efficient, shares a common vulnerability with other Google applications. The tech giant, in the past, has been known to revamp or even discontinue popular apps. Hence, users relying heavily on Google Keep are advised to maintain backups of their critical notes to safeguard against any unforeseen changes in Google’s product strategy.

Future Prospects

With this transition, Google is aiming to make Google Keep the central hub for note-keeping and list-making. The decision aligns with the company’s broader strategy of enhancing and simplifying the user experience by consolidating tools and services under fewer platforms. There’s an expectation that integrating Google Assistant’s features into Google Keep will not only simplify user workflows but also provide enhanced capabilities in the future.

Features to Look Forward To

While the migration has garnered significant attention, industry insiders are also speculating about potential new features Google might introduce to Google Keep. These might include:

  • Voice-Activated Note Taking: Leveraging Google Assistant’s voice recognition technology to create, modify, or delete notes via voice commands.
  • Advanced Search Capabilities: With AI integration, Google Keep might soon be able to predict user search intentions, offering more relevant search results even with vague queries.
  • Collaborative Tools: Enhancing Google Keep’s sharing and collaborative functions, potentially making it a viable alternative to other popular note-sharing platforms.


Google’s decision to migrate lists and notes from the Assistant to Google Keep indicates the company’s continuous efforts to enhance user experience and streamline its services. As with all tech evolutions, while many will find the move beneficial, others might need time to adjust. Regardless, it’s always a prudent move to keep data backed up, especially when relying on cloud-based services.

For those interested in the finer details of the migration process or those facing issues, Google’s FAQ support article provides further information and assistance on the entire migration process.

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